Style is a tool. Let’s make it a powerful one.
Fashion is wellness
17+ years in fashion
Personal Image Rebranding
Image meets strategy
International Expertise
Who We Are
Founded in 2019, Style Lab was born from a simple conviction: style is not decoration,it is direction.
Created as a space where image meets strategy and wellness, Style Lab supports individuals navigating growth, reinvention, and expansion. It exists for those who understand that image is not superficial, but part of how they move through the world.
Style Lab works at the intersection of image, strategy, and identity. Through personalised styling, wardrobe refinement, and personal rebranding, your external presence becomes aligned with who you are and who you are becoming.
When your image is intentional, everything feels lighter. Decisions become clearer, your presence feels natural, you move through spaces with coherence and ease.
Fashion is wellness because alignment creates confidence and confidence shifts how you experience your life.
About Nina
With watchful eyes and high energy, Nina approaches her work with deep attention, intuition, and commitment. Her focus is personal styling and personal rebranding, creating thoughtful, intentional experiences that help people feel more aligned, confident and embodied in who they are.
Having studied and worked with fashion, art, and anthropology from the age of 17 across Brazil, New York, Italy, and Portugal, she developed a refined sensitivity to aesthetics, identity and human behavior.
Nina holds a degree in Fashion Design from Pontifícia Universidade Católica (PUC) in Rio de Janeiro, studied at the Fashion Institute of Technology (FIT) in New York, attended the Florence Academy to deepen her studies in Art History and completed a postgraduate degree in Anthropology at ISCTE in Lisbon. This academic and international foundation continues to shape the way she works today: holistically, strategically, and with strong conceptual depth.
Influenced by visual arts, literature, cinema, and fashion, Nina sees style as a form of self-knowledge and wellbeing. Her idea of growth is rooted in curiosity, critical thinking, and the ability to evolve personally and aesthetically, while staying true to one’s essence.
Nina works closely with individuals, valuing presence, clarity, and connection. Through styling as a tool for self-expression and confidence, she helps people refine their image in a way that supports their lifestyle, goals, and inner alignment.
Styling,
tailored to you
Each service is built to meet you where you are and move you forward with intention.
They are complementary and work best together for a full transformation.
Closet Detox
We declutter, edit and recalibrate your wardrobe into a cohesive, high-functioning system. I assess what works, identify what’s missing and optimise what you already own, establishing a clear, defined style direction built around your lifestyle.
Every piece serves a purpose and getting dressed becomes effortless.
A complete wardrobe reset.
Shopping Lab / Nice New Links
We shop together in Lisbon with a clear plan, and anything we don’t find in-store is sourced online and delivered to you through a curated PDF (Nice New Links) of selected links, just for you.
Focused, efficient, and considered. No guesswork.
Intentional shopping, online and in person.
Personal Styling
I style all looks and photograph full outfits, so getting dressed feels intuitive, easy and effortless. Better done after the Closet Detox, Shopping Lab and Nice New Links.
The “final” step, where the magic happens.
Style Lab Club
Private styling, on continuity.
Events. Everyday life. Travel. Shopping. Nice New Links. Outfit planning, executed with long-term vision.
Direct access. Ongoing support.
Strictly limited availability.
Invitation Only Club
Style Lab Full
Everything we do, combined into one seamless process.
The full Style Lab process, bringing together Closet Detox, Shopping Lab, Nice New Links and Personal Styling into one structured transformation. We edit, rebuild and strategically elevate your wardrobe with precision and direction. Nothing is random. Nothing is wasted.
For those ready to invest in a complete shift, not just a refresh.
Talks, Trips, Guides and More
Talks, style guides, curated trips and special projects, tailored to brands, private groups or individuals. Each proposal is custom-built with intention according to the client, audience or objective.
Curated experiences beyond one-to-one styling.
Your next chapter,
told by others
“Omg Nina I am just so so grateful to you - you are my styling angel sent from heaven to help transform me and I just love how I feel, the aliveness, joy & authenticity and tending to that sweet little girls inside me who has not felt worthy or deserving of love...thank you for helping her feel and see that she is worthy, deserving and enough.”
N. Shribber
“Hi Nina! Thanks so much for these links And also your insights:) I really resonate with everything you’ve described. Feels like ‘em:). Already feeling so confident, sexy and like a totally new me!!”
J. Mandryk
“Today as I was walking I was thinking about
1) how amazing you are as a person
2) how amazing you are at what you’re doing
3) how amazing that this combo can exist so elegantly
truly blessed”
B. Bengisu
“Nina, I loved meeting you today! You had such great energy, are great at what you do, and are fun to be around! Looking forward to getting the links and setting up some time to go shopping when you get back from your trip.”
P. Vieira
“Hi Nina! ☺️
Thank you!! My assistant has sent the payment already but I will want more sessions! And this time we grab lunch of you can! I feel so chic and impossible to "dress bad" again, since all I have is great! Thanks.”
D. Carabas
“Thank you again for the great time yesterday!!! I can't wait to get the pieces tailored and to send you pictures ☺️.” / “I wore the outfit today and felt awesome! hehe Thanks so much. It was fun doing the styling session but also felt really good and comfortable when I actually wore it outside”
M. Sullivan
“Hi Nina, You're having a nice weekend:) super happy with my new clothes:) Thank you so much, I feel like a new person!”
V. Burns
“Ninaa I must tell you! Buying that bag changed something inside me! I’m feeling so confident and sure of myself! I am absolutely loving this process, thank you so so so much, you are crushing it!!”
T. Franklin
Before we begin
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You hire experts for your finances and your health. Your image deserves the same consideration.
The way you dress affects how you feel, how you show up and how others perceive you. It’s not vanity, it’s alignment.
A good stylist brings clarity, saves time and prevents unnecessary spending. Style, when intentional, becomes direction.
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In-person and online. You can book either via email or Whatsapp and we’ll confirm date and time there.
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Getting started is simple. Reach out through our contact form or schedule a call and we’ll walk you through the next steps and answer any questions along the way.
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Nina combines a thoughtful, human-centered approach with clear communication, sensitivity, critical thinking and reliable results. It’s not just what she does, it’s how she does it that sets us her apart.
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You can reach us any time via our contact page, email or Whatsapp. We aim to respond quickly, usually within one business day.
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We charge by the hour and also have packs so you don’t need to worry about the time. For special Labs pricing’s based on project type and complexity. Get in touch and we share all further info.
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Yes, absolutely. It makes a thoughtful gift for someone special.
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You can always contact us via email or Whatsapp message and we’ll happily answer all of your doubts.